Here is the background information on your task

For this task, you are working for lululemon as a brand and marketing generalist. In this role, you work on a wide variety of projects to support the expansion of the lululemon brand and the company's goals, including its Power of Three x $2$ Growth Strategy.

The Power of Three x $2$ Growth Strategy includes a plan to double men's revenue and digital revenue and to quadruple international revenue by $2026.$ In order to meet these goals, lululemon is dedicated to creating world$-$class experiences for its guests, building stronger connections across both physical and digital, cultivating the community, and driving innovation.

The new lululemon studio memberships have recently been launched, and your team is developing a strategy for using these memberships to drive new guests to the lululemon brand. This program will boost engagement with the brand, community, and products and will create the most immersive fitness marketplace in the industry.

One of the strategies lululemon is incorporating in order to meet its goals is hyperlocal marketing. This form of marketing drives business in targeted cities and locations.

The brand currently has a roster of global ambassadors who promote the brand. Your manager believes this strategy could be employed at local and community levels to boost guest acquisition in target cities.

The right local ambassador will have a strong social media and community presence and also an alignment with the lululemon brand and its Impact Agenda.

Here is your task

Start by getting up to speed with the current global ambassadors $$ renowned athletes, yogis, trainers, musicians, and creators who are using their passion for sweat to change the world.

Next, brainstorm the characteristics of local ambassadors who could be a good addition to the membership program and the Power of Three x $2$ Growth Strategy.

Once you've finished brainstorming, create two hypothetical profiles of potential local ambassadors.

To create the profiles, ask the following questions:

What does this person do for a living?

What does this person promote on their social media?

Is this person currently promoting brands similar to lululemon?

What is this person's personality?

How does this person align with the lululemon brand?

How is this person involved in their specific city or community?

What social media posts or promotions would help this person drive traffic to a specific store?

Use the $$Ambassador Profile Guide$$ in the Resources section below to help guide your creation.

Then, create a $2-4$ minute video pitching two of the local ambassadors to your manager. Be sure to answer the questions above and describe how these ambassadors could boost sales at specific locations $($vs$.$ nationwide$/$globally$).$

Note: this person does not need to be real.