Question: Here is the case study: Hero packaging is an Australia eco-friendly mailer supplier. Authough it has experienced steady growth in recent years, the growth was

Here is the case study:

Hero packaging is an Australia eco-friendly mailer supplier. Authough it has experienced steady growth in recent years, the growth was driven mainly through word-of-mouth from satisfied customers. The majority of the resources within the firm are invested towards serving existing clients, and the firm did not have enough resources to invest in marketing strategy and campaign. The current business objective of the firm is to grow its customer base more extensively, particularly targeting big business and large organisations.

The website of Heropackaging: https://heropackaging.com.au/

The issues of the company relevant to branding and customer perspective theory. Could you help me to identify the firm's issues which regarding to 2 marketing theories or concepts?

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