Question: Here is the context in which you should write your final exam. Bronners Christmas Store is one of the largest in America. Bronners currently has

Here is the context in which you should write your final exam. Bronners Christmas Store is one of the largest in America. Bronners currently has one store located in Frankenmuth, Michigan. Bronners has decided to open up a second store in Heidelberg, Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronners.

  1. Why should Bronners even consider going global?

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