Here is what you need to do:

Google:

$1.$ Community Census Profiles

$2.$ Select: Census Profile, $2016$ Census $$ Statistics Canada

$3.$ In the search box, type in place name $$ i$.$e$.$ Olds

$4.$ This should bring up the census data for any town$/$city$,$ etc. in Canada

Each country will have its own. Can we please do Edmonton. This represents looking at both statistical and psychographic information to get the best sense of the needs and demands of a market, which a purely speculative outside investor would not know $($psychographics$).$

If you are from a larger center like Calgary or Edmonton, select your area or neighbourhood. You will find the different areas of your city listed once you are at your city census information. If you are from a small center, of less than $500$ people, you may use the nearest trading center if you feel your market is too small. Lets do edmonton

Next: Take a look at the following categories of data supplied by StatsCan. Does anything there surprise you? Does anything stand out, that might be useful to a marketer or investor?

$$ population,

$$ age and sex breakdown,

$$ income levels,

$$ education levels,

$$ cultural breakdown,

$$ marital status, $$ labour market

$$ housing

$$ aboriginal peoples

$$ languages of work, etc.

For example, you note there is an unusually high number of children under the age of $11.$ What opportunity might this demographic present?

Once you have identified one or two anomalies, consider the needs or demands of this group or category.

Once you have done so$,$ come up with $1$ or $2$ recommendations for:

A product or service idea$($s$)$ you think would be viable based on your market. Justify your answer by explaining why the statistics support your idea, and why the lifestyles of that community would support your recommendation.

Summarize this information in a one$-$two page summary, and provide a brief summary justifying your recommendations. You may include any screen captures of relevant statistics. Submit through Moodle in APA format including a title page.

Grading:

Identified relevant statistics $/1$

Very briefly describe the psychographics of the area $/1$

Connect stories to the statistics $-$ realistic $/1$

Come up with an idea$($s$)$ for either a product or service, or recommend a growth strategy and provide your justification $-$ realistic

$/1$

Submit through Moodle using APA $6$th edition. $($don$$t forget your title page$)$

$/1$

Total $/6$

Check list for this assignment

$$ Title page $$ include all members$$ first and last names

$$ Please include this page with your submissions on Moodle.

$1-2-$page summary explaining your findings and recommendations

$$ Ensure all of the above grading requirements have been covered.

$$ APA formatting $$ double spaced

$$ Reference page at end $$ you will at least reference stats Canada $($you can do so by naming it and cut and pasting the URL$).$

$$ Section headings if they apply

$$ Any graphic you choose to include