Here is your task

Your task is to develop a concept for a new digital product or customer experience that lululemon could implement and communicate in a short PowerPoint presentation using the $$Digital Product Concept Template$$ provided in the resources section below.

First, do some online research on trends and opportunities for digital transformation in retail as well as the technical athletic apparel industry. See the links in the resources section below for some inspiration on current digital technology trends in this space. Don$$t feel you need to limit yourself to those links. Look for information on the use of digital signage, mobile apps, AR$/$VR$,$ fabrics with embedded technology, and any other technologies that may transform the retail experience.

As you do your research, remember the following hypothetical scenario:

lululemon has recently formed a partnership with a well$-$known professional athlete to feature branded apparel and accessories related to that athlete and their athletic performance requirements. The collection of such clothing and accessories is extensive, with many different styles, fabrics, looks, and options, and most of it cannot be stocked in stores. Thus, guests will only see and be able to try on a limited selection of the athlete$$s full assortment of products in stores.

Ask yourself how one or more digital technologies could be used to enhance the guest experience so they can better understand the athlete$$s full assortment and the technical features behind each item. As you consider potential solutions, key questions to consider include:

How could lululemon immerse guests in products that aren$$t physically there?

How can lululemon digitally empower educators to bring product experiences to life for their guests?

How could guests participate in product discovery, consideration, and purchase that are not physically there in a way that feels integrated and seamless with the physical retail experience of a lululemon store?

How could lululemon drive up$-$sell and cross$-$sell of products that are not physically present, in a way that feels easy and valuable to the guest?

Once you have found the information to help you document a potential digital product concept, use the template to communicate your ideas. Keep your presentation simple and high$-$level. You may add slides, use charts, photos, and other visuals, or include any other content you feel helps you communicate your concept, but be sure to answer at least the following questions that are included in the template:

What is your vision for your digital experience transformation? What transformation do you aspire to achieve?

What is the specific problem you are trying to solve? What are the current pain points for guests?

What opportunities does lululemon have for products, services, or guest experiences to solve that problem?

What would be the possible impact or return on investment if lululemon built such products or solutions?

What are the likely risks and challenges to success?

What is the new digital product or experience that you are proposing? How would the guest or educator experience it$?$

What are the minimum key features and functions to be a viable product?