Question: Here we focus on the planning process, perhaps the single most important task for the international marketer. In exploring the various phases of the planning

Here we focus on the planning process, perhaps the single most important task for the international marketer. In exploring the various phases of the planning process, the foreign marketer should begin to develop the methodology by which the decision to enter a foreign market is made.Match the types of information to the proper phase of the international planning process.

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