heres a hot button issue. Abortion. In the slide below the Tribal Group is detailed as a non-profit anti-abortion organization. They have a right to communication representation, dont they? Yes. Do you want to represent them? That depends on you. Things are never easy.

This account could save the day. Youre struggling with your new agency. You may have to sell your lovely home on the beach to make ends meet. Your wife/husband is simmering about losing the house and about the idea of taking on this account. The media may have a tough time giving this group airtime or print coverage. What can you really do for them anyway? What do you do? Again, write a strategic email/letter to the (fictional) director of Tribal Group. Tell her/him how you are, or are not, going to take on the project and account, and if you are share some basics in how you will get the message out. I want your real thoughts, feelings and opinions on this scenario based on all that is at stake. Remember, this is going to the Director of the group. It is an external email. Make sure the tone is right. There well may be several differing opinions within you on both this one and the previous one, but if your follow the process outlined above you will come to the right decisions for you.

Show transcribed data

Ethics and Public Relations Scenario #2: Tribal Group Factors: What's your stand on this issue? Will you have trouble getting people to work on it? How tough/easy will it be to pitch to media? Your personal situation: - You've just opened your PR agency. You have no accounts. - You own a house at the beach and you've been thinking about selling it to support the business This account will save your company, if you take it Your wife/husband is pro-choice/pro-abortion Ethics and Public Relations Scenario #2: The Tribal Group is a non-profit antiabortion group that is giving scholarships to unwed, pregnant teenagers. The have a panel of advisors who want to go on a media tour. Their budget is US\$500, O00 (an average account).

Ethics and Public Relations Scenario #2: Tribal Group Factors: What's your stand on this issue? Will you have trouble getting people to work on it? How tough/easy will it be to pitch to media? Your personal situation: - You've just opened your PR agency. You have no accounts. - You own a house at the beach and you've been thinking about selling it to support the business This account will save your company, if you take it Your wife/husband is pro-choice/pro-abortion Ethics and Public Relations Scenario #2: The Tribal Group is a non-profit antiabortion group that is giving scholarships to unwed, pregnant teenagers. The have a panel of advisors who want to go on a media tour. Their budget is US\$500, O00 (an average account)