Question: Hershey runs ads claiming that while Rich and Thin bars have zero grams of fat, products sold by other competing firms such as Snickers bars
Hershey runs ads claiming that while Rich and Thin bars have zero grams of fat, products sold by other competing firms such as Snickers bars have grams, and Twix bars have grams. This is an example of:
comparative advertising
institutional advertising
lifestyle advertising
cooperative advertising
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