Hewlett - Packard decided that too many other companies were attracting its customers by cutting their prices
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Question:
HewlettPackard decided that too many other companies were attracting its customers by cutting their prices of their computer printers. So HewlettPackard designed a new promotional campaign with a completely new positioning and pricing strategy targeted to a different more upscale target market. This was an effort at:
Question options:
Product Development
Market Development
Market Penetration
Diversification
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