Hey, Can you please help me answer Handout 2 questions using Handout 3?

Homework Handout 2: Extracting Evidence to Construct Central Messages

Directions. Read The Hangers Case on the next page (Homework Handout 3). Then complete the two tasks below.

Extracting evidence. Respond to the following questions. Practice using disciplinary language whenever possible.

When reading about Hangers, what trends did you observe?

Shutting down of store front from 10 to 4 since 2009 to 2012.

Investment was made on the community outreach event and vans.

P&G have entered into the market with the same concept on eco-friendly dry cleaner.

What were some significant moments of change?

A

B

C

What are the biggest challenges?

A

B

C

What are the biggest successes?

A

B

C

Constructing a central message. Imagine you've been hired by Hangers to analyze their previous strategy and performance and make recommendations for future strategy in a 20-minute presentation. What would be the central message of your presentation?

Central message:

Homework Handout 3: The Hangers Case

Background

Joe Runyan is the owner of a dry-cleaning company in Kansas City called Hangers. They specialize in eco-friendly dry-cleaning, friendly off-beat customer service with strong ties to the local community, and at-home pickup and drop-off services. In 2009, Proctor and Gamble opened a storefront in Kansas City that also uses eco-friendly materials, has a drive-through for pickup and drop-off, and offers slightly cheaper services.

Hangers' Strategy by the Numbers

2009:10 storefronts, 6 vans, 35 employees, 0 community outreach events, $0 spent on community

2010:10 storefronts, 6 vans, 35 employees, 0 community outreach events, $0 spent on community

2011:5 storefronts, 10 vans, 35 employees, 4 community outreach events, $20,000 spent in contributions to local schools

2012:4 storefronts, 11 vans, 35 employees, 4 community outreach events, $25,000 spent in contributions to local schools

Hangers' Revenue History (in millions of dollars)

Adapted from Ryckman, Pamela. "A Local Dry Cleaner Tries to Compete Against P&G." New York Times 14 April, 2010. Web. 20 January 2016.