Question: Hey guys can you please help me with this question Define and describe the theoretical concept and purpose of segmentation. Identify and define the key

Hey guys can you please help me with this question

Define and describe the theoretical concept and purpose of segmentation. Identify and define the key segmentation variables (i.e. demographics, psychographic etc), be sure to present this information with market data evidence (i.e. tables/graphs/statisticsfrom sources such asABS/ Roy Morgan etc).

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