Hey, I was looking over some papers and noticed a few terms I am unfamiliar with. I was wondering if you could clarify some things for me$.$ The terms were direct and indirect brand identity.

Of course! Direct brand identity refers to a company's control over elements of brand identity. These are things a company can decide and change for themselves. For example, logo$,$ colors, most design elements, and even ways of communicating to consumers. Indirect brand identity is the opposite. It refers to elements of a brand that a company has no control over. That may include trends and endorsers who advocate for its product$($s$).$ Both indirect and direct brand identity are important for businesses to consider.

No problem! Direct brand identity refers to elements of a brand that a company has no control over. That may include trends and endorsers who advocate for its product$($s$).$ Indirect brand identity refers to a company's control over elements of brand identity. These are things a company can decide and change for itself. For example, logo$,$ colors, most design elements, and even ways of communicating to consumers.

Totally! Direct brand identity and indirect brand identity refer to a business's equity. This determines how well it's doing and if it can consider rebranding at any time. Rebranding is common and necessary with the change of trends throughout the eras.