HI, based on this project below, by using SMART approach objectives, can you please help me do an Implementation and Assessment for the project? Both Implementation and Assessment should be somewhere around 1 page each one. All together 2 pages.

Communications Plan:

Organization/Business Objectives

Our desired changes in our organization/business environment or competitive position at Wells Fargo are the following:

1. Goal

To increase employees awareness that Wells Fargo is taking serious actions to re-gain customers trust back for the organization.

Objective

To have an effect on the awareness of Wells Fargo employees to 75% within 5 months, by launching a holistic approach to hiring and recruiting to better ensure Wells Fargo has the highest quality team members to meet the needs of our employees as well as customers to rebuild trust for the organization.

2. Goal

To build acceptance in restoring our reputation among customers and banking industry.

Objective

To have an affect on the acceptance of Wells Fargo customers and the banking business industry, on increasing their knowledge by 80% within 6 months that Wells Fargo has refunded $3.26 million to customers for fees and offered multiple ways for potentially impacted customers to work with the organization, including engaging with Wells Fargo through our complaints program, free mediation, or participating in a class-action settlement.

3. Goal

To create a better employee management environment at Wells Fargo.

Objective

To have an affect on the action of creating a better employee environment in the organization by 85% within 10 months, to avoid employees from being unethical by providing courses to the existing staff and bring in guest speakers to help employees build problem-solving skills so they can react appropriately to employee misconduct.

Communication Objectives

Our desired changes in the awareness, understanding and support of employees that will contribute to the organization/business objectives at Wells Fargo are the following:

1. Goal

To Increase employee awareness for regaining trust in the organization.

1. Objective

To have an effect on the awareness of employees at Wells Fargo to specifically increase their knowledge by 80% within 5 months by making it public that Wells Fargo has increased the employee minimum wage to $25 an hour.

2. Goal

To build employees understanding in restoring reputation at Wells Fargo.

Objective

2. To have an effect on the understanding of employees at Wells Fargo by 85% within 6 months, that the organization has established an initiative called Raise Your Hand by encouraging team members to speak up when they see something unethical or if they have an idea to help reduce risks.
3. Goal

To crate a new change leader position in the Community Bank to lead the Change Initiative for Wells Fargo to become a leader within the banking community.

3. Objective

To build support for employees in the organization by 90% within 10 months, that Wells Fargo will become a leader within the banking industry by making enhancements to the ethics line intake process and hiring outside experts to help identify possibilities for additional improvements.

Communication Strategies

The organization should organize the following ways to organize communications on engaging employees at Wells Fargo are the following:

1. Goal

To balance employees communication dynamic at Wells Fargo

1. Objective

To balance employees communication dynamic by 75% within 4 months, by encouraging quieter team members to speak up and reminding more talkative members that we want to hear from everyone.

2. Goal

To build employees communication confidence at Wells Fargo.

2. Objective

To build employees confidence to 85% within 6 months, by giving them the opportunity to talk to Wells Fargo managers and the CEO once a week, by setting up one-on-one, face to face meetings or zoom sessions as well as establishing an initiative called Raise Your Hand by encouraging team members to speak up when they see something unethical or if they have an idea to help reduce risks.

3. Goal

To increase employees communication skills at Wells Fargo.

3. Objective

To increase employees communication skills to 95% within 10 months, by developing set of strategies in focusing on the issue and not the person, by being genuine rather than manipulative, flexible towards others, value themselves and their own experiences, focus on their thoughts and feelings, using questions to clarify their understanding and by using affirming responses.

Audiences

The following are the specific employee groups that communication will be directed to as well as how each employee group consumes information and how to best reach and engage employees in action:

1. Goal

To recognize and reward employees in the organization.

1. Objective

To recognize employees rewards at Wells Fargo to 100% within 8 months, by engaging employees in reward programs through companys newsletters for work anniversaries, employee referrals, sales incentives, Presidents Club, spot recognition, and more.

2. Goal

To organize social outings for all employees at Well Fargo.

2. Objective

To engage employees in their job to 90% within 6 months, by organizing social events, such as happy hours, team dinners and sponsored lunches foster personal relationships and connecting them with people from different departments.

3. Goal

To promote transparency for all employees across all levels of the organization,

3. Objective

To promote transparency for employees to 95% within 4 months, by sharing regular updates in board meetings for finances, good and bad deals as well as engaging employees in conversations about strategy development, market growth and any setbacks they may experience in the organization.

Messages and Proof Points

The following are messages and proof points that employees need to think, feel and do at Wells Fargo:

1. Key Message

Wells Fargo regained customers trust back.

1. Proof Point

Wells Fargo launched a holistic approach to hiring and recruiting to better ensure the organization has the highest quality team members.

2. Key Message

Wells Fargo restored its reputation in the banking industry.

2. Proof Point

Wells Fargo refunded $3.26 million to customers for fees.

Offered multiple ways for potentially impacted customers to work with the organization by engaging with Wells Fargo through complaints program, free mediation, or participating in a class-action settlement.

3. Key Message

Wells Fargo to become a leader in the banking industry.

3. Proof Point

Focus on customer experience.

Created new change leader position in the Community Bank to lead the Change Initiative.

Redefined the business model in branches and call centers.

Established a dedicated office to oversee a companywide rebuilding trust program.

Communication Tactics

The following are communication tactics to engage Wells Fargo employees in the plan:

1. Goal

Balance employees communication dynamic to 70% by Spring 2022.

Objective

Encouraging quieter team members to speak up by 85% compared to 2021.

Strategy

Implement open door policy by reminding employees that we want to hear from everyone.

Tactic

Conduct survey reports from employees every six months.

2. Goal

Increase employees communication confidence to 85% by Fall 2022.

Objective

Increase confidence for employees in the workplace by 95% compared to 2021.

Strategy

Always listen to the employees what he or she has to say.

Tactic

Ask questions for clarification and give full attention to the conversation.

3. Goal

Increase employees communication skills to 90% by December 2022.

Objective

Increase communication clarity to 95% compared to 2021.

Strategy

Explain to each employee what metrics will be used to define success in their role.

Tactic

Hold team meetings for employees once a week.

Communication Channels

I will use the following communication channels at Wells Fargo to target our employee audience:

1. Goal

To use central communication channels to better improve employees communication and clearly spread the message within the organization.

Objective

To create awareness for employees at Wells Fargo to 75% within 5 months, that the organization will use emails and intranet posts to inform our targeted employees about issues or big concerns facing the organization.

2. Goal

To use Manager Dialogue to maintain close communications with employees in the organization.

Objective

To build acceptance for employees at Wells Fargo to 85% within 6 months, by holding group discussions once a month and one-on-one meetings with managers for problem solving, gain feedback and translating strategy into action for the organization.

3. Goal

To use Leader presentation Channel to increase employees mood at Wells Fargo.

Objective

To have an affect on the action of employees in the organization to 90% within 8 months, by arranging town halls and CEO video blogs to increase motivation and energizing employees as well as discuss important topics for the organization.

Implementation?

Assessment?