Hi below is the instruction for assignment and I chose my brand "Samsung". Subject marketing

Brands make a promise to customers; they express what can be expected in terms of key benefits and experience from offerings that carry the brand. Brands are often also an expression of values (e.g., Ben & Jerry's = social responsibility, Harley Davidson = rugged independence) and of the kinds of customers that use the brand.

From the company's perspective, a key benefit of brands is the opportunity they provide to launch offerings (e.g., products, services) in new categories at reduced cost and risk. For customers, brand extensions offer a guarantee of quality in unfamiliar categories, along with reassurance that the new product was designed with them in mind. However, brand extensions can failsometimes spectacularlywhen applied in inappropriate situations. Hence, it is important to understand how and when to use them.

Instructions:

Identify an opportunity for brand extension and explain why you believe it makes sense. You may choose any brand, although it may be best to focus on one that others in the class are familiar with. Specifically, your post should:

Identify the product categories in which the brand currently operates, along with the new product category into which you propose to extend the brand.

Make a persuasive argument for why this extension makes sense by addressing the following factors:

Appropriateness of the brand extension

Size of the opportunity and/or benefits vs. launching the offering under a new brand

Risk to the parent brand if the extension fails