Hi, can I please get help.

For the following case study,

1. What is an appropriate sampling plan?

2. What is an appropriate qualitative data collection method?

Please consider these things for the study:

Study 2: An exploratory, qualitative study to address research question 4.

Study 2: - A mix of participants who buy are responsible for selecting and ordering

corporate gifts in their business at least once every twelve months..

Market Research Client Brief Background kourage & co. is a social enterprise start-up launched in Melbourne in May 2021. Created and run by Mohit & Neha, kourage & co. was established a year after their son was diagnosed with acute lymphoblastic leukemia, a type of blood cancer, as a way to create a sustainable source of support so they can continuously give back to the charities and research that helped their family navigate through cancer treatment. kourage & co. curate beautiful products and the initial range of products sold via their online store includes candles ("tins of courage"), diffusers and wax tablets. In the year since they launched, their product range has expanded to include clothing, gift packs and other small homeware items. As a social enterprise, kourage & co. values sustainability across both their products and processes. They also give a percentage of profits to raise awareness and funds for childhood cancer research, charities and directly to families experiencing childhood cancer. These giving initiatives are listed on their website as well as shared via social media accounts. Current Situation Currently operating completely online with a range of products, kourage & co. took restrained approach to their launch, focusing on a small number of quality products to ensure they build a sustainable business model before expanding further. The expansion of MKTG1104 Marketing Research, Semester 1 2022 Consultancy Report Brief Page 3 of 12 the product offerings over the past year has been primarily driven customer feedback and opportunities to collaborate with other small businesses. Encouraged by the initial response to their brand launch and informal customer feedback, kourage & co. would like to undertake marketing research that will help the grow their brand, identify shopper habits, and understand consumer engagement with the social enterprise dimension of their business. kourage & co. would also like to consider how they can reach corporate clients who purchase large volumes of items for corporate gifting. They have had individual customers and small corporate clients reach out to them for bulk orders to be used as gifts at events. Corporate clients present a new market opportunity to expand their business but kourage & co. does not yet know much about this market segment. This research will inform the business expansion strategy over the next 12 months and the development of a communication plan related to how kourage & co. contributes back to the community. To achieve this goal kourage & co. is planning to conduct marketing research with both retail consumers and potential corporate clients in Australia. Specifically, this marketing research has four (4) research questions (RQ): 1. What are the purchasing habits of retail consumers who purchase candles or home fragrance (diffusers, wax tablets) online? How are retail consumers purchasing habits related to their willingness to spend on candles or home fragrance online? 2. What features would make a candle/home fragrance subscription attractive to retail consumers? 3. What elements of a social enterprise's brand story resonate most with consumers? How can a social enterprise communicate their social impact to engage with consumers most effectively