Hi, Can you please help me prepare a small write up with following 4 sections in view of digital marketing strategy to generate revenue ?

Plot: You have been appointed as the new Marketing Manager for

the international airline Lufthansa (https://www.lufthansagroup.com/en/company.html).

Your first assignment from the CEO is to develop a new digital marketing

strategy. The primary aim of the new strategy should be to boost profit margins

by increasing the return on marketing investment ratio.

Need to write a comprehensive plan detailing your strategy with

following 4 sections :

1.Introduction: Briefly introduce the

organisation, the market environment it is operating in, and clearly and

logically set out the aim of the report.

2.Critical review of literature:

Critically evaluate and properly reference prominent theories and models

explaining key benefits of digital marketing compared to traditional marketing,

characteristics of digital media compared to traditional media, e-marketing

communication tools, digital channel performance, and social media marketing. Need

to ensure that an evaluation is carried out rather than a description of the

literature.

3.Findings/Results: Critically analyse

the company's current digital marketing strategy, using the SOSTAC planning

framework.

4.Conclusions/recommendations: Based on

the above analysis, draw conclusions on the digital strategy of your company

and make specific recommendations as to how it could be improved.