Hi,

Could you please help me answer this question base on the rubric

Starting with introduction, discussion , and conclusion

Thank you.

Question 1 Use examples from the marketing environment in South Africa to discuss Integrated Marketing Communication. Critically evaluate how businesses choose marketing tools/platforms to integrate on their marketing strategy. Use practical examples from South Africa to assess the relationship between search engine marketing and social media marketing. Discuss the implications of search engine marketing to the marketing efforts of organisations. RUBRIC: \begin{tabular}{|l|l|l} Content & Maximum mark \\ Introduction & 5 \\ Overview & 20 \\ This section should include a concise & \\ explanation of the concept IMC. The \\ importance of using IMC; a summary of the & \\ main traditional and modern tools, theories \\ that guide the choice of tools to integrate; \\ highlight of the trends and challenges of & \\ IMC. \\ Discussion \\ Critically evaluate search engine marketing. \\ Use practical examples from South Africa to \\ assess the relationship between search \\ engine and social media marketing. \\ Discuss the implications of social media \\ marketing to the marketing efforts of & 40 \\ organisations. \\ Conclusion \\ Harvard referencing (referencing in \\ text/discussion and reference list) \end{tabular}