hi i need help in this question please the case is about Pepsico

TABLE 5-4 Alternative Strategies Defined (from previous copy of text on blackboard)

Forward Integration: Gaining ownership or increased control over distributors or retailers

Backward Integration: Seeking ownership or increased control of a firms suppliers

Horizontal Integration: Seeking ownership or increased control over competitors

Market Penetration: Seeking increased market share for present products or services in present markets through greater

marketing efforts

Market Development: Introducing present products or services into new geographic area

Product Development: Seeking increased sales by improving present products or services or developing new ones

Related Diversification: Adding new but related products or services

Unrelated Diversification: Adding new, unrelated products or services

Retrenchment: Regrouping through cost and asset reduction to reverse declining sales and profit

Divestiture: Selling a division or part of an organization

Liquidation: Selling all of a companys assets, in parts, for their tangible worth

II. ALTERNATIVE STRATEGIES. (At least 3. Relate only to the major problem. List and briefly explain at least three advantages and three disadvantages of this alternative. Give a brief statement of implementation for each alternative which tells what functional areas will be involved first in the implementation process of this strategy, and how.)

***** Use this Format for Alternative strategies:

Alternative Strategy 1: Give name and definition of Strategy and tell briefly how it should be used by the company.

Advantages:

1.

2.

3.

Disadvantages:

1.

2.

3.