Question: Hi I need help with this problem. Hakeem has been hired as the new CEO of a small cellular service provider, BlueSky. It is a
Hakeem has been hired as the new CEO of a small cellular service provider, BlueSky. It is a small player in the market and is constantly under threar by larger players such as T-Mobile, Verizon, and ATET. Hakeem is trying to revitalize BlucSky's business strategy and sees that the major players have similar business models: customers are required to choose from a limited number of plans, and are then locked into those plans for at least two years by contract. In order to even enter into a contract with the service provider, the customer must have proof of a stendy income and be able to pass a credit check. Hakeem sees that many individuals in the 15 to 24-year-old age bracket cannot meet these standards and are not being served by the larger companies. Hakeem decides to make Bluaisky unique by offering no-contract, pay-is-you-go cell phone service. Customers do not need to pass a credit check or provide proof of income in order to sign tep for service, and can discontinue service at any time. According to this scenario and your knowledge of marketing strategies, which statement best explains Hakeem's actions? 3. The CEO fele sorry for people with bad credit because other cell phone companies were not meeting their needs, so decided to create a company that did. 2. The CEO decided to create a unique basiness plan even though it would not meet the needs of the majority of the population, just so that the company would stand out The CEO created a business plan that would target the low-income market, to take advantage of the fact that other companies require proof of incothe. d. The CEO wanted to make an alternative cell pbone service available for indecisive people who disliked the contracts and plan choices required by other companies. 2. The CEO realized that the youth segment of the market was not being served and decided to fill that niche in the business by creating a business plan that targeted it
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