Question: Hi . My name is [ Your Name ] . I have been promoted to the position of [ Title: International Operations Manager / Export

Hi. My name is [Your Name]. I have been promoted to the position of [Title: International
Operations Manager/Export Manager/Other <- Pick only one] of [Fictional Company Name]. This
is a response to our rapid growth in the [Industry Name] industry where we specialize in [Product
1]. Our annual sales is currently [$XX million].
While our company is based in [US State], I am responsible for expanding our reach to
[Target Country]. I am evaluating whether to do it through exports or foreign direct investment
(FDI). Exports can be through the local buying agents of two major international distributors:
[Distributor 1 Name] and [Distributor 2 Name]. FDI will require opening a branch office in either
the capital city, i.e.,[Capital City of the Target Country] or in the commercial center, i.e.,[City 2
of the Target Country <- If capital city is the commercial center, pick a different city here]. My
choice will depend on which of the two channels can give me an average sale of [$XX million]
per year within the next [Number] years. If annual sales do not change over the years, foreign sales
will be [Value%] of our total sales.
In the next few weeks, I will propose a plan on how the international operations will be
managed and the products will be positioned in [Retype Target Country]. I hope you will find the
discussion worthy of your attention and I look forward to your feedback on how to make the plan,
and my position, more successful.
Note: (a) Use a firm with material products (i.e., products that are physical in nature and
need to be transported); Do not pick a firm that sells services (such as real estate) or digital
products (such as software).(b) Compute [Value%] as: (average sale/annual sales) x 100.

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