Question: Hi, need some help...I need to work on an assignment about the Chinese company DIDI. The requirements for the assignment are: STDP (Segmentation, Targeting, Differentiation,

Hi,

need some help...I need to work on an assignment about the Chinese company DIDI.

The requirements for the assignment are:

STDP (Segmentation, Targeting, Differentiation, Positioning) analysis (including positioning map), including Demographics, Psychographics, Lifestyle, Geography, Behaviour.

Product/price/place/promotion/process/physical evidence/ people - Marketing Mix, Swot analysis.

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