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5. A market segment that is large enough to justify its own marketing mix is said to be while a market segment is if marketers can reach members of the segment with customized marketing mixes. a. identifiable; responsive b. responsive; identifiable substantial; accessible d. accessible; substantial c 6. When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. Which of the following best describe P&G's promotion objective? a. Informing b. Persuading c. Reminding d. Connecting 7. a. Which of the following companies uses product bundle pricing? Photo Genie, which sells inexpensive cameras that run only on their own, expensive, batteries b. Pub X, which offers customers a 20 percent discount on their birthdays c. Green Thumb, which gives away free watering cans with the purchase of certain potted plants d. Panizza, whose combo meals are priced lower than its individual components sold together 8. Which of the following statements is true of the idea generation stage in the new product development process? a. The purpose of idea generation is to reduce the number of ideas to the least possible number. b. Truly innovative companies rely exclusively on a single source for new product ideas. c. Customers are the least important sources of new product ideas. d. Truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source. 3