Question: Hi! Please help with this question on how much per share an investor should be willing to pay for the common stock. Robert Stansky, the

Hi! Please help with this question on how much per share an investor should be willing to pay for the common stock.

Robert Stansky, the portfolio manager of the Magellan Fund, was trying to ascertain the worth of Amazon.com and whether it should be purchased for his portfolio. He was convinced that Amazon was an excellent company that would continue to benet from the grth of ecommerce and that it would continue to be a leader in the sale of books and music and could be successful in expanding into other elds such as prescription drugs, electronics, toys, etc. But all the old valuation rules seem useless. One couldn't compute a P/E multiple because there were no earnings. Pricetosales ratios made no sense because the stock sold on expectations of future, not current, sales. Stansky decided to value Amazon by estimating its worth 10 years from now and then discounting that value back to the present. He then made the following generous assumptions about Amazon's growth in the years ahead. 0 Amazon's sales in year 2013: $80B o Amazon's net aftertax prot margin in 2013: 1 percent (not bad for a low margin retailer). 0 Number of shares outstanding in 2013: 400 million (assumes moderate issue of optioned shares to executives) - Appropriate P/E in 2013: 25 (assumes Amazon will get a market multiple) 0 Appropriate discount rate: 15 percent (Amazon is riskier than the general market) On the basis of these assumptions, how much per share should an investor be willing to pay for Amazon.com's common stock
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