Hi$.$ Thank you for your work.

Moving forward, make sure to continue answering the questions in the Notifications Hub.

And as for the Nurture campaign, before you get into aspects of media planning, you have the chance to make revisions to your Communications Brief recommendations.

First, check the feedback on the Communications Brief recommendations you previously made. For each of those recommendations that was not approved, make a new recommendation. After that, move into the media planning work of the campaign. If each of your Communications Brief recommendations has been approved, no revisions are needed and you should start with the campaign$$s media planning work.

As for media planning, attached to this memo is a file entitled $$Historical Campaign Data.$$ It has information on the cost and effectiveness of various media channels. Based on information in this file, you are to recommend:

media channels that would be best for carrying Nurture bag advertisements to the target customer

how to divide a $$200,000$ budget among your selected media channels.

When deciding which media channels to recommend and how much to spend on each, the goal is to maximize the number of people who see the Nurture advertisements at least three times.

To help you get started, here are some tips to keep in mind:

Consider reach, frequency, and effective reach

Take time to compare and contrast the media channel options

Pay attention to how much a media channel costs compared to what it can deliver

Allocate the entire $$200,000$ budget

Your recommendations will be entered into an optimizer whose algorithm is designed to calculate expected results based on media channel and budgetary inputs.

Analyze the data thoroughly and think carefully before making your recommendations.

Mina Park

Media Planning Director

Julian Communications Agency