Hi There - please read the 2 articles and see if you can answer the following questions in a few paragraphs. I want to make sure my entry is correct from the tutors.

1.) https://hbr.org/2020/05/the-new-market-conundrum

2.) https://hbr.org/2006/06/eager-sellers-and-stony-buyers-understanding-the-psychology-of-new-product-adoption

In the article titled "Eager Sellers, Stony Buyers", John Gourville suggests that companies are often more innovative than customers. In "The New Market Conundrum", McDonald and Eisenhardt suggest that executives struggle to formulate strategies and business models for newly emerged markets because the forces of competition there are constantly in flux." Imagine the market for electrical cars. Auto firms are more and more confident that they can deliver quality machines. However, they are not sure if consumers like us, habituated to traditional cars, mechanics and gas stations, will jump at the new technology. What would you you suggest three insights that car companies can get about moving to electric vehicles in the next decade (say by 2030). Thanks