Hi Tutor,

I need help in providing a communication plan for Nike when they acquired Converse in 2003. please see below grid:

Change communication Plan: NIKE
Topic	Frequency or Timeline	Stakeholders / Audience	Purpose	Communicator	Message	Author	Delivery Method	Measure
Acquisition related issues for the acquisition of Converse	Update monthly or when necessary until acquisition is complete	Chairman and the Board of Directors	To eliminate resistance or hesitance about the acquisition	President / CEO	To provide key updates of the status of the acquisition	President / CEO	Face to face in the board meeting to provide updates and answers to questions and inquiries.	Answer questions regarding acquisition activities to build up confidence to all members of the board.
2) ?
3) ?
4) ?

• Topic - What is the topic of the communication (a "re" statement)?
• Frequency - Who will get this message? Why?
• Purpose - What is the goal of the communicationwhat should it achieve?
• Communicator - Who is going to actually have their name/voice on this communication?
• Message - What is the foundation of the message? (Key points listed)
• Author - Who is going to write the communication? (Use the name of the officer/change agent, i.e., the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc
• Delivery - How will the message be delivered, and why that method (i.e., e-mail/phone conference/in person, etc.)
• Measure - How will you measure or determine if the message successfully conveyed the information?

Thanks