Hi Tutor,

Need help on the highlighted segment.

I need to conduct a marketing research a new Onde Onde flavour egg roll snack to be introduced in the Malaysian market.

The content of marketing research report should contain the following:

Chapter 1

• Introduction of product- Onde-onde Love Letter, a pandan flavor crispy egg roll filled with grated coconut and Gula Melaka cream. So,when you bite into the crepe, you will experience the texture of crispy roll, chunky grated coconut, and velvety gula melaka cream
• Problem Statement of the research (How to do the problem statement of this research?)
• Purpose of study - is to understand the market
• Research Questions / Hypothesis
• Significance of research (How to do write the significance of research?)

Chapter 2

• Framework of the research (How to do the framework of this research?)
• Research design
• Sampling
• Data Collection - Questionnaire Survey

Chapter 3

• Data Analysis - Findings

Chapter 4

• Conclusion and recommendations

Thank you.