Question: Hidden Markov Model ( HMM ) analysis can overcome some of the disadvantages associated with using the AER segmentation model, if the firm has data

Hidden Markov Model (HMM) analysis can overcome some of the disadvantages associated with using the AER segmentation model, if the firm has data q,
a. on customers' demographics
b. on customers' desires
c. on customers' life stages
d. on customers' purchase behaviors over multiple periods of time
Hidden Markov Model (HMM) analysis can overcome some of the disadvantages

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