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Instructions

Part $1$: SEO Audit and Strategy Development

Company Selection

Choose a company $($not their amazon page or social media$)$ from this list. Ensure the selected company$/$brand possesses a substantial online presence, as this assignment aims to optimize its website for improved search engine performance.

Tasks:

SEO Audit:

Conduct an in$-$depth SEO audit of the chosen company's website. Your audit report should encompass the following key areas:

On page factors

Off page factors

Technical Factors

You must use Screaming Frog and a Keyword Research tool to perform the audit.

Strategy Development:

Based on the insights gained from the SEO audit, craft a comprehensive SEO strategy for the company. Your strategy should include:

Specific and Actionable Steps:

Provide detailed steps to address issues identified in the audit.

Propose improvements for technical aspects, on$-$page elements, and off$-$page factors.

On$-$Page Optimization Techniques:

Outline strategies for enhancing meta tags, headings, and overall content quality.

Emphasize the importance of keyword optimization without compromising user experience.

Off$-$Page Optimization Techniques:

Develop a plan to strengthen the backlink profile through ethical and effective link$-$building strategies.

Suggest methods to leverage social media for improved visibility and engagement.

Submission Guidelines:

Audit Report:

Format: Excel.

Inclusion of screenshots showcasing each step taken using recommended software.

Provide a clear and concise narrative explaining the significance of each audit component.

Strategy Document:

Format: Word or PDF$.$

Maximum Length: $10$ pages.

Text Format: Single spaced, $12$ pts$,$ Arial or Times New Roman.

Clearly articulate specific steps and strategies for on$-$page and off$-$page optimization.

Important Note: Research is not required for this assignment. All submitted work must be $100\%$ original, reflecting your understanding and application of concepts covered in class. Ensure adherence to ethical standards, avoiding plagiarism or unauthorized use of external sources.