Question: Hiflex Ltd . put out a $ 9 0 , 0 0 0 bid on a contract. The client counters at $ 8 0 ,

Hiflex Ltd. put out a $90,000 bid on a contract. The client counters at $80,000. Due to q, the Hiflex managers reject the deal not because it is bad, but because they will not concede.
an escalation of commitment
self-justification effect
loss aversion
sunk costs
Hiflex Ltd. put out a $90,000 bid on a contract. The

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