High efficiency$/$high effectiveness situations:

arise when managers choose the wrong goals to pursue and make poor use of resources.

result in the production of a low$-$quality product that customers do not want.

result in the production of a product that customers want at a quality and price that they can afford.

result in the production of a product that customers want, but that is too expensive for them to buy.

arise when managers choose inappropriate goals, but make good use of resources to pursue these goals.