Question: High involvement and low involvement (marketing) Point : Difference between high involvement and low involvement To whom the story/problem is important? Think of some relevant

High involvement and low involvement (marketing)

Point : Difference between high involvement and low involvement

To whom the story/problem is important? Think of some relevant stakeholders in a marketing context: is the story/problem important to companies/ consumers/ governments/ any other party? Important in WHAT WAY?

How do we solve the problem? What are the implications (e.g., lessons) from understanding this story/problem? What could be the consequences if we do not solve or if we ignore this story/problem?

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