Highlight an answer from reading the text above and explain why using marketing management course concepts please

BUD BUD BUD BUD LIGHIUGHTLIGHTIGHT SELTZEN SIZE SEUTZE ELZER Pricing (Chapter 14) 1) Review the four pricing orientations in the text and consider this hypothetical pricing situation for Bud Light Seltzer. When Anheuser-Busch InBev (AB InBev) launched this product, the company set the price low at $8.99 for a 12-pack. White Claw had already launched the hard seltzer market and maintained a majority of market share along with Truly. AB InBev wanted to use it massive capital strength to take market share away and discourage other any other new products from entering the market. Which one pricing orientation is the company using most? (Highlight one answer) a. Profit-oriented b. Sales-oriented C. Competitor-oriented d. Customer-oriented Explain your answer using course concepts