Question: Highlight the correct answer in Green. ( 5 marks ) 1 . An order qualifier is: A . a characteristic of a product or service

Highlight the correct answer in Green.
(5 marks)
1. An order qualifier is:
A. a characteristic of a product or service that will contribute to winning business from customers
B. a characteristic of a product or service that a customer does not expect.
C. a characteristic present only in a high quality product or service.
D. a characteristic present only in a high quality product or service.
2. Which of the following is an order qualifier for BBC?
A. It has a presence at major sporting events.
B. It has a radio network as well as a television network.
C. It carries out a public service.
D. It has programmes which appeal to both young and old.
3. An order winner is:
A. a characteristic of a product or service that will contribute directly to winning business from customers.
B. a characteristic of a product or service that a customer does not expect.
C. a characteristic present only in a high quality product or service.
D. a characteristic of a product or service that a customer expects as a minimum standard.
4. One of the criteria discussed within cost as an order winner or order qualifier is 'value added'. This means____________
A. a characteristic of a product or service that a customer expects as a minimum standard.
B. a characteristic of a product or service that a customer is willing to pay more for.
C. a characteristic that is present in the highest quality products or services only.
D. a characteristic of a product or service that a customer does not expect.
5. The ability to change a product or service offering to suit customers' needs is called _______________
A. Quality
B. Durability
C. Flexibility
D. Dependability

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!