Question: Highlight the correct answer in Green. ( 5 marks ) 1 . An order qualifier is: A . a characteristic of a product or service
Highlight the correct answer in Green.
marks
An order qualifier is:
A a characteristic of a product or service that will contribute to winning business from customers
B a characteristic of a product or service that a customer does not expect.
C a characteristic present only in a high quality product or service.
D a characteristic present only in a high quality product or service.
Which of the following is an order qualifier for BBC
A It has a presence at major sporting events.
B It has a radio network as well as a television network.
C It carries out a public service.
D It has programmes which appeal to both young and old.
An order winner is:
A a characteristic of a product or service that will contribute directly to winning business from customers.
B a characteristic of a product or service that a customer does not expect.
C a characteristic present only in a high quality product or service.
D a characteristic of a product or service that a customer expects as a minimum standard.
One of the criteria discussed within cost as an order winner or order qualifier is 'value added'. This means
A a characteristic of a product or service that a customer expects as a minimum standard.
B a characteristic of a product or service that a customer is willing to pay more for.
C a characteristic that is present in the highest quality products or services only.
D a characteristic of a product or service that a customer does not expect.
The ability to change a product or service offering to suit customers' needs is called
A Quality
B Durability
C Flexibility
D Dependability
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