HIGHLIGHT THE ERRORS Proofreading exercise $03$ :

Numerous benefits can be detained through using celebrities such as making products memorable, creating positive image, raising the brand$$s familiarity and recognition, attracting the attention of elite customers, and underpinning global campaigns or local providers $($Erdogan$,1999$; Agrawal & Kamakura, $1995$; Lee, et al$,2008$; Veen & Song, $2014$; Yen & Croy, $2016).$ It is important therefore to investigate the role of celebrity gourmets and chefs as a marketing tool to evaluate the impact of those individuals in culinary destination marketing. Gourmets & chefs are traditionally accepted as celebrities who have usually developed expertise in food and beverage entitling them to influence and direct trends in modern gastronomy $($Svejenova$,$ et al$.,2015).$ Therefore, flavour creative chefs and the gourmets who can inspire and attract potential customers have a central role in creating the product $($meal$)$ and therefore generating greater revenues for businesses and eventually for destinations.