Highly successful brands know how to instill in their clients the value of their product or service.
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Question:
Highly successful brands know how to instill in their clients the value of their product or service. Marketing associates need to analyze their consumers' behavior and evaluate their advertising and promotional strategies, which can be done through a SWOT (strengths, weaknesses, opportunities, threats) analysis. After the marketing associates complete their analysis, they can determine their marketing initiatives and develop consumer loyalty.
Think of products you use in your daily or professional life. Do you have brand loyalty? Provide a specific example of a brand you are loyal to.
- Describe how you realized you have brand loyalty.
- 44How do you think the company used its consumer behavior analysis to gain your loyalty?
Related Book For
Leadership Enhancing the Lessons of Experience
ISBN: 978-0078112652
7th edition
Authors: Richard Hughes, Robert Ginnett, Gordon Curphy
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