Question: High-quality data can increase sales by facilitating cross-selling, which involves _____. 1) encouraging customers to buy a comparable but higher-end product 2) ensuring customers pay

High-quality data can increase sales by facilitating cross-selling, which involves _____.

1) encouraging customers to buy a comparable but higher-end product

2) ensuring customers pay a fair, correct price for each product they purchase

3) inviting customers to purchase an item related to what they are primarily interested in

4) delivering a generalized shopping experience to customers

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