Hilton Hotels:"To fill the earth with the light and warmth of hospitality."

Facebook:"People use Facebook to stay connected with family and friends, to discover what's going on in the world, and to share and express what matters to them."

Patagonia:"We prefer the human scale to the corporate, vagabonding to tourism, and the quirky to the toned-down and flattened out."

Do these vision statementswork? Do they meet Fortune's criterion of describing "what's happening in the world you compete in and what you want to bout it. It should guide decisions."

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The vision statements of Hilton Hotels Facebook and Patagonia each provide a glimpse into the respective organizations core values goals and aspirations Lets evaluate whether these vision statements e... View the full answer