Hint: When evaluating the vision statement use a table with the following headings; characteristics, yes$/$no$,$ reason$($s$).$

$2\mathrm{.}2$ Identify and discuss the business$-$level strategy used by McDonalds. Your discussion should be supported by examples from the case study.

$(7$ marks$)$

$2\mathrm{.}3.$ McDonalds has the following strategic goal: $"$to increase market share". Use the SMART principle to