hint $($with a lower case h$)$ is a branded water infused with fruit essences and other natural flavors. This water comes in a variety of flavors, sold in individual bottles$/6$ packs$/12$ packs, etc. Cost varies depending on packaging. The products are available online as well as grocery stores, discount stores, etc. People learn about the product through social media, Internet, publicity, direct marketing, etc. This is a description of the company's $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

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