his activity is important because, as a manager, you must be able to determine a strategy for your business in different markets. Especially when working in international business, it is important to decide whether to use a multinational strategy or a global strategy. When a company uses a multinational strategy, is customizes products, promotion, and distribution according to cultural, technological, and regional differences. When a company uses a global strategy, it standardizes products for the whole world, as if it were a single entity.

The goal of this exercise is to demonstrate your understanding of strategies for international business by identifying examples of multinational and global strategies.

Read the description of the international businesses below and then match it to the international strategy type that the company best represents.