his analysis is not only expected to validate the effectiveness of the current marketing initiative but also to serve as a foundational model for future campaigns. By integrating the results of this analysis with the company's broader marketing strategy, Amanda aims to drive higher conversion rates, tailor the customer experience more closely to individual preferences, and ultimately, increase the firm's market share in the subscription space

After you have estimated the model, address the following questions:

Which predictor variables are statistically significant?

What are the estimated coefficients of the logistic model?

What is an effective way to interpret the coefficient of the independent variables?

Predict the subscription probabilities for

$2$

$5$

$-$

year

$-$

old male and female customers who receive a discount of

$1$

$0$

$\%$

$.$

Predict the subscription probabilities for

$5$

$0$

$-$

year

$-$

old male and female customers who receive a discount of

$1$

$0$

$\%$

What is the accuracy rate of the logistic model?

$($

using a cut off point of

$0$

$.$

$5$

$)$

What insights can you derive from the estimated model for marketing purposes?

Demonstrate an understanding of logistic regression for data

$-$

driven decision

$-$

making