HLTH339 UNIT 3IP

Assignment Details

Consumer behavior is changing drastically and quickly because of social media, digital technology, and easy access to information. Healthcare consumers are changing as well for the same reasons. For this assignment, assume that you are working as a nonprofit team member that links patients with providers. Your team noted that their traditional way of connecting patients with providers (the 1-800 number and Web site form) was no longer working and that patient referrals were down despite the area still showing a high gap between patients and providers. Your organization determined that consumer behavior has changed and that a new approach was needed.

You have been tasked with detailing 3 different consumer behaviors that are newer in health care and 3 solutions or approaches for closing this gap.

Develop a 5-page strategic promotional plan that includes the following:

3 new consumer behaviors in health care (e.g., the use of social media to find providers)

3 solutions or approaches that this organization can use to connect with consumers again

An analysis of the changes in healthcare marketing based on these approaches and changes

Best practices for communicating your strategic promotional plan to staff

Provide a Reference page that includes 34 academic sources within the past 5 years.