Homework Assignment: Keyword Creation for the Customer Journey

Objective: Understand and practice creating keywords that align with different stages of the customer journey. Consider the intent behind each search and the relevance of the keyword to that intent.

Instructions:

$1.$ Understanding the Funnel: Before diving into keyword creation, familiarize yourself with the typical stages of a customer journey:

$-$ Awareness: The customer realizes they have a problem or need.

$-$ Consideration: The customer is actively looking for solutions to their problem or need.

$-$ Decision: The customer is ready to make a purchase or take action.

$-$ Retention: The customer is looking for post$-$purchase support or additional products$/$services$.$

$2.$ Scenario: Imagine you are a digital marketer for a company that sells Parallettes which are small, portable parallel bars used primarily for bodyweight exercises. They are versatile tools that can be used for a variety of exercises, such as L$-$sits, handstands, push$-$ups, and dips. While they are commonly used in gymnastics training, they haven't gained as much mainstream attention as other fitness equipment like dumbbells or resistance bands. However, for those into calisthenics or bodyweight training, parallettes can be an invaluable tool for building strength and improving balance.

Your task is to create keywords for each stage of the customer journey.

$3.$ Keyword Creation: For each stage of the funnel, create $5$ keywords or keyword phrases. Consider the intent behind each search and ensure the keyword is relevant to that stage.

$-$ Awareness:

$-$ Consideration:

$-$ Decision:

$-$ Retention:

$4.$ Reflection: For each keyword or phrase you've created, write a sentence explaining why you believe it aligns with the specific stage of the customer journey and the intent behind the search.

Evaluation Criteria:

$-$ Relevance of keywords to the specific stage of the customer journey.

$-$ Understanding of search intent.

$-$ Clarity and thoughtfulness in reflections.