Homework: Hello Tractor

Question 1: We talk a lot about platforms, but we don't frequently talk about the differences in competitive advantage of a platform. Strategically speaking, how strong is the competitive advantage of the Hello Tractor platform? Why?

Question 2: HT performs many value-add activities--and they do it all with fewer than 30 employees (as of Q1 2022). This is your chance to be a strategist.

This is your capstone moment. Integrating everything you have learned so far in Strategy, can you help Jehiel Oliver, multiple award-winning entrepreneur, optimize his strategy for Hello Tractor? Where should he devote his limited resources going forward?

Which projects or areas of growth or development should he focus on? And most importantly, why?

Please choose only one of the following potential strategic actions to discuss:

-Expanding to new agriculture markets (i.e. countries)

-Growing existing markets through: Increasing outreach to farmers (how?)

-Recruiting tractor owners to be HT customers?

-Recruiting investors who do not currently own tractors but may want to based on the potential

https://hellotractor.com