Question: Honest Tea has made some significant changes, with the biggest being its purchase by Coca - Cola. If Seth asked you how he could prepare
Honest Tea has made some significant changes, with the biggest being its purchase by CocaCola. If Seth asked you how he could prepare the organization to make further changes, which of the following would be the best response?
Survey global consumers tastes to identify gaps in how Honest Tea meets the needs of healthconscious consumers in other cultures.
Figure out what Honest Tea does best and celebrate those accomplishments with employees regularly.
Conduct an employee survey to find out what drives employee satisfaction, knowing that expressions of unhappiness are a reflection of a few people with a poor work ethic.
Identify those beverage companies that are not performing as well as Honest Tea and analyze why Honest Tea is outperforming them.
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