Question: Honest Tea makes sure consumers understand that it is the organic ingredients that truly differentiate their product from others. They also print fair-trade membership on

Honest Tea makes sure consumers understand that it is the organic ingredients that truly differentiate their product from others. They also print fair-trade membership on their labels. By sharing this news with the consumer at the point of purchase, Honest Tea is demonstrating what concept?

a. social imperative

b ethics training

c social responsibility

d philanthropy

e cultural sensitivity

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