Genuinely strategic planners should: O Accept that when planning the hardest thing to do often entails...

 

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Genuinely strategic planners should: O Accept that when planning the hardest thing to do often entails determining which bridges to cross and which bridges to burn. O Understand that they may encounter their destiny on the roads they took to avoid it. O Accept as honorable facts the degree to which marketers should never fight fair fights and need to plan so well that fair fights never arise for them. O All of the above. O None of the above. Genuinely strategic planners should: O Accept that when planning the hardest thing to do often entails determining which bridges to cross and which bridges to burn. O Understand that they may encounter their destiny on the roads they took to avoid it. O Accept as honorable facts the degree to which marketers should never fight fair fights and need to plan so well that fair fights never arise for them. O All of the above. O None of the above.

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