Hot Topic (HT) - application to the real world: Report a recent real-world marketing event or practice (not a theory or an abstract idea) and clearly relate it to a major topic of one of the six modules from Module 1 to Module 6.

State clearly what major topic of which module your HT is related to.

For example, it is on CSR in Module 1, or CRM in Module 3, or STP in Module 4, or pricing in Module 6, etc.

This "hot topic" either will happen in the future or happened on or after April 1, 2022. You will need to read current events in popular business publications, which will provide a rich context that bridges the gap between marketing management concepts and their practical applications. You will summarize these outside readings and relate them to one module's content in this essay. Include the web links where you read the hot topic. The web links will not be counted within the word limit. (word limit: two hundred words)

Module 1: Marketing's Role Module 2: Marketing Planning Module 3: Customers Module 4: STP Module 5: Marketing Research