Hotel payment is not a straightforward business. From30-day invoices to personal credit cards, hotels are being paid
Question:
Hotel payment is not a straightforward business. From 30-day invoices to personal credit cards, hotels are being paid in different ways depending on the person booking it. There was an interesting recent study done by Amadeus that demonstrated some of the difficulties guests and hotels are facing with the infusion of technology in the payment area - here were three conclusions of the study:
Consumers find making payments at the hotel significantly more stressful than ‘everyday payments’ made at home.
Guests are twice as likely to experience feelings of ‘anxiety’ and ‘uncertainty’ when making hotel payments.
Consumers are far less likely to associate hotel payments with positive feelings like ‘ease’ or ‘convenience’, highlighting the opportunity for hotels to improve this aspect of the guest experience.
Having read the above – let’s have a conversation about how hotels can improve the guest folio and payment process keeping in mind all the technology that impacts the guest experience.
Managerial accounting
ISBN: 978-0471467854
1st edition
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin